dataxu today announced its integration with Amazon Publisher Services (APS), as TouchPoint becomes one of the first independent DSPs with access to APS’ CTV inventory. This integration further reinforces dataxu’s CTV market leadership as evidenced by APS’ decision to include dataxu as a day one launch partner.
The World’s Largest CTV inventory marketplace just got bigger.
Prior to this announcement, the dataxu TotalTV marketplace was already the world’s largest premium CTV marketplace with 45MM+ CTV households and 15 billion monthly CTV impressions. The addition of the APS publishers will significantly increase both unique household reach and monthly CTV impressions. Today’s news confirms dataxu’s superior ability to provide advertisers the benefit of embedding their brand message within high-quality content across TV, in trusted environments, and on the leading streaming devices.
As AVOD (ad supported video on demand) continues its meteoric growth (market will double to $56B by 2025*), marketers need to account for and target both the ecosystem of ad supported services and the marketplace of streaming devices. Today, dataxu’s TotalTV marketplace offers advertisers the largest and most relevant inventory for both.
The APS integration news follows the recent announcement that OpenAP, the advanced advertising company backed by Viacom, Fox, and NBCUniversal, selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
dataxu is actively shaping the future of TV as it goes digital, while it’s no surprise that our DSP platform, TouchPoint, is a first-choice independent DSP for Amazon Publisher Services, our leadership in programmatic TV is driven by OneView, the only real-time identity management solution in-market. OneView connects the dots between digital data, CTV targeting, and sales lift, and is leveraged by some of the largest media companies in the word including SKY, Fox, Spotlight, Viacom/Pluto, and FreeWheel. These partnerships affirm that Connected TV is no longer a vision of the future but very much the present day. That said, CTV is very much going through an adoption curve and we at dataxu are very proud to be partnering to design its future.
dataxu makes CTV easy.
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