DataXu was selected as iCrossing’s Demand Side Platform, helping extend iCrossing’s growing display services into the exchange-traded display media market.
Already leaders in the search marketing space, this partnership will further develop iCrossing’s display offering, guiding clients’ media buying strategy with sophisticated decisioning and audience buying technology. Mirroring iCrossing’s search-advertising efficiencies, DataXu’s machine-learning technology creates advertiser-specific algorithms as well as simple pricing and targeting controls to guide display campaigns and improve ad performance.
“The convergence of search and display is all about data. We’re pleased to be working with an industry leader to define the next generation of data driven marketing,” said Mike Baker, President & CEO, DataXu.
Both DataXu and iCrossing will be speaking at SES San San Francisco this week. Per our most recent post, DataXu’s CEO Mike Baker will be participating in a SES panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.”
Today’s full press release is available at: https://www.dataxu.com/news/DataXuDSPforiCrossing.php