DataXu’s Data Brew: The Data Driven Power Shift


There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind.

Join us for DataXu’s Data Brew on Thursday, October 25th, from 6-8pm at the Microsoft NERD Center in a gathering of leading minds for a rousing discussion on the power of Big Data insights and steps for companies to get started in unlocking the power of their data.

Appearing at Data Brew:

Tom Davenport, Founder of the International Institute for Analytics, leading author, and Visiting Professor, Harvard Business School

Chuck Hollis, VP Global Marketing CTO, EMC

Mike Baker, CEO and Co-founder, DataXu

Data Brew is part of this year’s FutureM series. FutureM brings a one-of-a-kind experience to marketing and media trendsetters by debating the cutting -edge development and future of marketing. With over 100 sessions, the programs are unique, forward thinking and will challenge, integrate and bring to life what tomorrow holds for business in the digital age. The numerous events and parties are great opportunities to network and learn from the Boston tech community and the full agenda can be seen here.

We hope you will join us for this event! Register to get your 3-day pass and use code PT-252 for a 20% discount on your registration.

Brews and autumn inspired appetizers will be provided. We hope to see you there!

Follow the event @FutureMBoston, #FutureM and #DataBrew.