DataXu Crosses the Pond


 

Today we’re excited to announce that we’ve opened a London office, and expanded our operations into Europe, including the United Kingdom, Spain, France, Germany and Italy. Martin Brown, formerly agency group head at Yahoo! UK with extensive experience in multi-platform digital media sales, will lead DataXu’s UK office as commercial director.

We’ve decided to expand our operations internationally in response to the frenetic pace at which technology is evolving as we move towards a data-driven purely-digital future. This unyielding level of change can prove challenging for brands and agencies – especially those dealing with stronger compliance laws and an entirely different economic landscape. DX2 provides unique value for marketers in Europe where ad real estate is at a premium and techniques like real-time bidding (RTB) are nascent. DataXu has already proven to be the most powerful automated media management system for brands and agencies in the United States; the time is now to address broader demand.

At DataXu our first priority is the success of our customers. We’re thankful for the opportunity to help grow their businesses as we grow ours.

Michael K. Baker
DataXu CEO and Co-Founder