DataXu Acquires Leading European DSP Mexad


Today we are excited to announce that we’ve acquired Mexad, the leading European DSP service provider.

With customers and operations in Germany, the UK, France, Spain, Italy, Poland, as well as Brazil – not to mention advertising campaigns running across 60 countries – Mexad brings DataXu a truly global scale.

In just the past two years, DataXu has built the #1 ranked DSP current offering, according to the December 2011 report: “The Forrester Wave™: Demand-Side Platforms Q4 2011.” But having the best DSP technology is only part of our larger plan to become a leading player in digital marketing management.  Indeed, as the digital market continues its torrid growth, brands and agencies are seeking bigger partners who can not only integrate all of the digital pieces but also bring enterprise-quality expert data and analytics support on a global basis.

And this type of talent is in short supply. According to McKinsey Global Institute, “by 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.” That’s why we acquired Mexad, which is highly regarded for its expertise, service quality, and trustworthiness.

While the transition to a pervasively digital world is disruptive and confusing at times, one thing is clear: data is the new coin of the realm.  Companies that can collect it and act on it in real time will win in the digital era.  And that’s our commitment to our customers.  We will provide them with the best platform for data-driven decisions and the best service to help them leverage their data.

We enter this New Year with a continued commitment to be a trusted partner to brands around the world, to share our learnings with them, and collaborate with them on the continuous stream of DataXu innovations that are defining the leading edge of digital marketing.