#CustomerJourney Webinar: “How Top Brands are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing”


Webinar_2The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world?

Join guest speaker Forrester Research Inc. Principal Analyst Joanna O’Connell and DataXu CMO Scott Brazina as they discuss:


  • How the customer journey has changed
  • How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.

The webinar will also explore the recently published Forrester Research, Inc. report, “Maximize Media ROI with a Customer-centric Approach.” All attendees will receive a complimentary copy of the report.

Date: Wednesday, September 11 at 11:00am PT/2:00pm ET

View the Replay Here: http://ow.ly/ohxyE

We’d love to see questions and comments before the webinar via Twitter! Follow the conversation at #CustomerJourney also. Hope to see you on September 11!