Today, we are excited to reveal the first Consumer Index, a quarterly consumer behavior benchmark report. The report analyzes data from hundreds of advertisers and millions of consumers across the automotive, financial services, and retail industries.
Marketers will find data science-driven insights gleaned from the extensive reach of the DataXu programmatic marketing platform, providing a better understanding of consumers to drive deeper and more relevant engagement. Also of note: all analysis in this report (and all subsequent reports) rely on aggregated data that never characterizes an individual advertiser of consumer.
In the report, you’ll find insights around:
- What automotive, retail and financial services consumers do for a living
- What types of content these consumers consume
- What kinds of food they eat and devices they use
Download the Consumer Index report here: https://www.dataxu.com/consumer-index/ and keep an eye out for a new Consumer Index each quarter!