Introducing the Consumer Index



Today, we are excited to reveal the first Consumer Index, a quarterly consumer behavior benchmark report. The report analyzes data from hundreds of advertisers and millions of  consumers across the automotive, financial services, and retail industries.

Marketers will find data science-driven insights gleaned from the extensive reach of the DataXu programmatic marketing platform, providing a better understanding of consumers to drive deeper and more relevant engagement. Also of note: all analysis in this report (and all subsequent reports) rely on aggregated data that never characterizes an individual advertiser of consumer.

In the report, you’ll find insights around:

  • What automotive, retail and financial services consumers do for a living
  • What types of content these consumers consume
  • What kinds of food they eat and devices they use

Download the Consumer Index report here: and keep an eye out for a new Consumer Index each quarter!