On Tuesday May 24, DataXu was a proud supporting sponsor of Clean Ads I/O in NYC, a one-day conference for brands and publishers to address key issues in quality and initiate a constructive dialogue about how to make digital advertising cleaner, safer, and better.
Clean Ads I/O, which was held at the The TimesCenter, brought together over 375 attendees from both the publisher and brand side. The agenda was jam-packed with 15 different panels and presentations featuring industry leaders, a lunch sponsored by DataXu, and a fun happy hour to end the day.
Hot topics of the conference included:
- Defending against fraud through strong partnerships
- Exploring the data dynamics that exist between the Chief Marketing Officer and Chief Privacy Officer
- Tackling the supply chain
- Exploring mobile fraud
- Testing viewability
One of the livelier panel discussions titled “In Consideration of Ad Blocking” brought together ad blocking companies and publishers including Till Faida, CEO of Eyeo GmbH/Adblock Plus, and Scott Spencer, Director of Product Management and Sustainable Advertising at Google. The panelists discussed the concept of “acceptable ads,” and debated how to help publishers monetize while still providing consumers with the ad experience they want. The discussion revealed that ad blocking is really a symptom of a larger challenge: consumer mistrust in media.
Overall, Clean Ads I/O yielded thought-provoking conversations around key trends in the existing digital media ecosystem – proving that even though we’ve come a long way, there’s still much to be done to ensure quality for consumers, advertisers and publishers alike.
For more on quality, check out The 2015 Advertising Fraud Report.