The Cannes Lions Festival of Creativity is one of the advertising industry’s most anticipated annual events. It draws a diverse crowd of thought leaders from all over the globe and inspires innovation, creativity and collaboration. For those who attended this year’s Festival, Cannes Lions provided a valuable opportunity to learn from other attendees, discuss shared concerns and highlight success stories amidst an increasingly complex industry landscape.
Key Trends From The Festival:
- Championing of women and diversity within the advertising and tech industries
- Increased recognition of advertising effectiveness and ROI, rather than a pure focus on creative
- Acknowledgment that the industry is changing and that all parties need to do a better job of keeping up
- Dissatisfaction with Ascential Event’s new restrictions on hotel and harbor access—these restrictions put off many loyal Cannes attendees and sponsors, who found themselves dealing with unexpected red tape late in the sponsorship cycle.
DataXu #OnABoat At Cannes
DataXu shared a yacht along Yacht Row with longtime partners GABBCON, Sonobi, LiveRamp and DoubleVerify. For the DataXu delegation, the majority of the week was spent meeting with valued customers, agencies, advertisers and partners (as well as journalists). Discussions revolved around a number of hot industry topics including premium media, Advanced TV, quality and brand safety, as well as DataXu’s revamped Campaign Manager.
In addition to the great conversations, we were able to attend a few of the networking events and parties that round out the Festival’s main speaking and content tracks. Here are some of our most memorable moments:
Best Party of the Week: T-Pain performing on the GABBCON yacht
Worst Party of the Week: The Oath party shuttle situation and line logistics
Best Outdoor Drinking Locale: The Girls Lounge at the Martinez Penthouse
Best Indoor Drinking Locale: The interior of one of the luxurious yachts down Yacht Row
Best Cannes Lions Yacht: I may be biased, but… ours, of course
As Cannes Lions evolves, it remains a remarkably efficient place to spend time with 15,000 industry thought leaders, all within a one square mile area. It is hard to beat the inspiration of meeting face to face with other smart, talented industry peers. Yet if Ascential continues to chase delegate pass dollars at the expense of the creativity and flowing experience that made Cannes so special in the first place, its future remains uncertain.
Want to see more photos from Cannes Lion 2017? Check out our Facebook album for some of the best highlights from the week.