Cannes Lions 2017 recap: creativity in action


The Cannes Lions Festival of Creativity is one of the advertising industry’s most anticipated annual events. It draws a diverse crowd of thought leaders from all over the globe and inspires innovation, creativity and collaboration. For those who attended this year’s Festival, Cannes Lions provided a valuable opportunity to learn from other attendees, discuss shared concerns and highlight success stories amidst an increasingly complex industry landscape.

Ed Montes | Cannes Lions
CRO Ed Montes enjoying the views of Cannes aboard the DataXu Yacht

Key Trends From The Festival:

  • Championing of women and diversity within the advertising and tech industries
  • Increased recognition of advertising effectiveness and ROI, rather than a pure focus on creative
  • Acknowledgment that the industry is changing and that all parties need to do a better job of keeping up
  • Dissatisfaction with Ascential Event’s new restrictions on hotel and harbor access—these restrictions put off many loyal Cannes attendees and sponsors, who found themselves dealing with unexpected red tape late in the sponsorship cycle.

DataXu #OnABoat At Cannes

DataXu shared a yacht along Yacht Row with longtime partners GABBCON, Sonobi, LiveRamp and DoubleVerify. For the DataXu delegation, the majority of the week was spent meeting with valued customers, agencies, advertisers and partners (as well as journalists). Discussions revolved around a number of hot industry topics including premium media, Advanced TV, quality and brand safety, as well as DataXu’s revamped Campaign Manager.

DataXu Yacht | Cannes Lions
DataXu and partners GABBCON, Sonobi, LiveRamp and DoubleVerify enjoyed the week aboard the Princess AVK Yacht

In addition to the great conversations, we were able to attend a few of the networking events and parties that round out the Festival’s main speaking and content tracks. Here are some of our most memorable moments:

Best Party of the Week: T-Pain performing on the GABBCON yacht

Worst Party of the Week: The Oath party shuttle situation and line logistics

Best Outdoor Drinking Locale: The Girls Lounge at the Martinez Penthouse

Best Indoor Drinking Locale: The interior of one of the luxurious yachts down Yacht Row

Best Cannes Lions Yacht: I may be biased, but… ours, of course

#OnABoat | Cannes Lions
Beach balls #OnABoat with DataXu at Cannes Lions

As Cannes Lions evolves, it remains a remarkably efficient place to spend time with 15,000 industry thought leaders, all within a one square mile area. It is hard to beat the inspiration of meeting face to face with other smart, talented industry peers. Yet if Ascential continues to chase delegate pass dollars at the expense of the creativity and flowing experience that made Cannes so special in the first place, its future remains uncertain.

DataXu Crew | Cannes Lions
The DataXu Crew on Day 1 of the Festival

Want to see more photos from Cannes Lion 2017? Check out our Facebook album for some of the best highlights from the week.