On Monday 7/1, Mobile Monday Boston is hosting a special Big Data edition of the event. “Big Data in an Increasingly Mobile World” will feature a great session from some of Boston’s best mobile data experts, including JumpTap’s Bob Hammond, Celtra’s Grant Stratemeyer, Localytics’ Henry Cipolla, and our own Senior Product Manager Adam Markey (who recently penned “Why Cookie-less Consumers are a Good Thing” for Business Insider).
This free event is sure to be filled with dynamic discussion on the role of big data in our mobile lives; see the full description below and register for the event here. Hope to see you there!
For such a small device, mobile sure produces a lot of data. These large data sets can be used for a variety of applications such as advertising, content targeting, and recommendations just to name a few. The difficult part is how to store and manage that data and data signals as part of the decision logic. And remember not all data is good data, so understanding data signals is the key to being successful.”