Television is rapidly transforming. With topics from programmatic linear TV to connected TV and OTT, it is often hard to keep up with the latest trends and changes.
Beet.TV is home to a range of influential and informative videos reporting on industry development, trends and breaking news. Every year, Beet.TV holds a retreat in which industry leaders gather to immerse themselves in three days of discussions, seminars and networking. This year’s retreat took place on the island of Vieques, Puerto Rico where participants could enjoy the local views while discussing the latest opportunities in television such as the role of data in ad targeting, emerging platforms for distribution, the impact of consumer preference and more.
During this year’s retreat, dataxu co-founder and Chief Innovation Officer Sandro Catanzaro was asked about his thoughts on how data can help fuel multi-channel ad buying across a myriad of devices.
Sandro spoke about the complicated problems we’re solving at dataxu, why solving these problems is important for the industry and what puts dataxu at the forefront of programmatic.
“What really excites me is the underlying technology. (It) is a graph of graphs. We are connecting all the different devices consumers have.”
Listen to what else Sandro has to say, here: