The fragmentation of media across digital channels is a big challenge as significantly more automotive advertising dollars move to digital. Automotive marketers know that their brand message has to resonate with customers wherever they are in the digital world. For the savvy marketer, a strong digital strategy is not based on targeting each channel independently – it’s about communicating with customers seamlessly across devices. An omni-channel strategy is the new standard for capitalizing on the full potential of digital. Finding the right tools and partners to unify your channel campaigns and give you a 360 degree understanding of your customer is no longer a luxury – it’s a necessity.
Check out our latest infographic about where automotive shoppers are spending their time.