In a world…

…where data is ubiquitous, it sometimes pays to let your imagination run wild. Here at the ‘Xu, our engineering team has the ability to take time to work on [...]Continue Reading

What Is Programmatic Marketing?

Has anyone come up with a decent answer to this one? I like Digiday’s stab at defining programmatic advertising: “The use of software to purchase digital advertising, [...]Continue Reading

Programmatic is a No-Brainer

Creature is an independent creative agency with offices in Seattle and London that has embraced the programmatic revolution in a big way. So DataXu sat down with [...]Continue Reading

How to Face Down Ad Fraud

It’s the best of times/worst of times to be programmatic. In the plus column, programmatic is growing like crazy. On the downside, concerns about ad fraud are [...]Continue Reading