3 Tips to Future-Proof Your Marketing Mix in a Programmatic World


Join us Wednesday June 1 from 1:00-2:00pm EST for a webinar hosted in conjunction with the Association of National Advertisers (ANA) titled “3 Tips to Future-Proof Your Marketing Mix in a Programmatic World.”

Although the definition of “television” has evolved dramatically in recent years, consumers’ voracious appetite for video content remains—and continues to grow.

More opportunities than ever exist for tech-savvy marketers to identify and communicate with audiences through or alongside video content. This webinar will walk through three dramatic shifts in today’s television world and how marketers can set themselves up for success to take full advantage of these emerging trends.

Featuring DataXu’s Chief Revenue Officer, Ed Montes, key takeaways from this webinar will include:

  • Why the consumer is the true driver behind recent changes to the TV industry
  • A list of challenges that stand in the way of fully realizing programmatic TV’s potential of converting mass reach into hyper-targeted audience outreach
  • Suggestions for a 2017 video/television media plan to outperform competitors and deliver maximum return on investment

Click here to register for this one-hour webinar. Registrants must be current members of the ANA, BAA or BMA to attend.