At the end of February, dataxu attended one of the industry’s hottest events: the ANA Media Conference. Known for its catalytic content and boundary-pushing debates, ANA Media was full of content ranging from roundtables on Advanced TV and programmatic media to debates on key industry issues. At the end of the event, conference goers left with a wealth of actionable insights to help them with their digital transformation journey.
For those of you that attended the conference, we hope you found it as insightful as we did (and that you had a chance to stop by our Massage Oasis!). If you weren’t able to make it down to Orlando this year, fear not. We’ve got you covered with some key takeaways from this year’s event.
Key takeaways from #ANAMedia 2018
Transparency & trust
Transparency has been a longstanding issue in the advertising world and has taken over the conversation in our industry over the last few years. This ongoing discussion has led to much-needed changes regarding general standards and best practices. There is always more work to be done, however. Sessions included talks on specific steps marketing professionals could take to tackle this industry-wide issue.
In a world of technology that allows us to specifically target consumers based on different criteria (demographics, interests, location, etc.) why would we limit ourselves to a less effective mass marketing strategy? Marc Pritchard, Chief Brand Officer of P&G, addressed this in his opening keynote at the conference. He stated, “We are reinventing media; moving from mass reach to mass one-to-one precision to reduce waste.” In a nutshell, he advocated for reducing wasteto create a better, more relevant ad experience tailored to each individual consumer.
“We are reinventing media from mass reach to mass one-to-one precision to reduce waste.”
—Marc Pritchard, Chief Brand Officer, P&G
It should seem obvious that consumers and their wants and needs have to be the primary focus if a marketing campaign is to succeed. Without the consumer, our efforts would be meaningless. Because of this, the industry needs to take strides to improve the overall consumer experience by eliminating poor ad experiences. Discussions on this topic at the ANA event included strategies to prevent bad ad experiences and new technologies that enable the creation of personal ad experiences for individual consumers.
dataxu’s Massage Oasis—Less stress, more marketing success
In addition to attending the conference, dataxu also hosted a booth at the event. The theme of this year’s booth was to take the stress out of achieving marketing success (just like our three products do for our users!). Our massage oasis was in full swing at ANA Media where attendees were given 5-minute massages, resources on dataxu technology, and of course, swag. Check out the booth here:
The ANA Media Conference is always jam-packed with insightful and relevant content, and this year was no different. But if you missed it, we hope to see you at another upcoming event soon!