Earlier this month, DataXu sponsored the 2016 Association of National Advertisers (ANA) Masters of Media Conference at the Diplomat Resort & Spa in Hollywood, FL.
Chief Revenue Officer Ed Montes kicked off the event with opening remarks during the welcome dinner to a crowd of 200+ attendees. Ed’s remarks focused on high-level themes that permeated the overall agenda of the two-day conference.
Ed’s talk, titled, “The Things We Think and Do Not Say,” focused on:
- Developing trust in long-term partnerships
- The point that an idea is and will always be king
- Reminding us all that media is ultimately about human connection
The overall question speakers and attendees sought to discuss during the conference was the following. Although digital media is capturing an increasing percent of marketer spend, why do marketers’ actual business results appear to be shrinking?
Of the 20+ speakers at the event, notable names amongst marketers and agencies alike included:
- Juliet Corsinita, Vice President, Media and Brand Partnerships at Taco Bell
- Gary Vaynerchuk, Marketer, Entrepreneur, Agency Owner, Social Media Guru at Vayner Agency
- Alia Kemet, U.S. Director of Media at IKEA North America
- Whitney Low, Head of Client Development at Integral Ad Science (IAS)
- Heather Dumford, Director, Media, Global Marketing at Conagra Foods, Inc.
- Aaron Fetters, Senior Vice President, Marketing Solutions at comScore
- Jeremy Tucker, Vice President, Marketing Communications and Media at Nissan North America
Bob Liodice, President and CEO of ANA, characterized digital media’s four biggest issues in his opening remarks as:
- Ad blocking
- Viewability and measurement
- Media transparency
- Ad fraud
A highlight of the event was the reveal of a new study just conducted by the ANA and Forrester Research, which found a huge increase in programmatic usage, with 79% of respondents saying they have made programmatic buys in the past year — up from the only 35% that said they had in the 2014 survey. Echoing the issues he mentioned in his opening, Liodice also said “While programmatic buying indeed offers benefits, it suffers from complexity and a lack of transparency. And that is wasteful. The industry — and marketers in particular — would greatly benefit from a rethink of the entire digital supply chain.” [Quote from MediaPost.]
Access additional coverage on the ANA conference here.