Advanced TV is here to stay: The explosion of OTT ads


We’ve mentioned it before, and we’ll say it again—the world of TV is changing, fast. This new era of TV unlocks a tremendous amount of potential for marketing professionals. It enables more accurate audience targeting, frequency management, and attribution analysis like never before. The best part? This can be captured no matter where, when, or how viewers are tuning in.

These advantages are particularly important in the face of the rising trend of cord-cutting, where consumers are opting out of more traditional TV for “skinny” TV bundles and OTT options. In fact, eMarketer reports that 22.2 million U.S. adults cut cords in 2017, a figure that is up 33.2% over 2016.

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Tore Tellefsen, our VP of TV Solutions, recently sat down with Beet.TV to discuss these changes in TV and what they mean for the space. Check out the video below for his thoughts or catch up on the original article hosted by Beet.TV here.

“With the consumer growth [in Connected TV and OTT], it is becoming a must buy for TV advertisers, and for digital advertisers who have traditionally just been on online video or mobile video—the reality is that there’s a large, robust audience who is consuming content on a regular basis on their Connected TV devices and Smart TVs.” — Tore Tellefsen



Interested in discovering how dataxu can help you with Advanced TV? Contact us today and learn how you can exceed your goals with this high impact format.