Ad-Supported OTT Apps Reach Younger, More Engaged Audiences


OTT viewing trends

Over-the-top (OTT) video viewers are defined as those who access film or video content that is delivered over the internet without having to subscribe to traditional cable or satellite services. Research on Connected TV (CTV) suggests that OTT viewers are younger than the traditional linear TV audience and more engaged in the content they watch.

Ad-Supported OTT apps

In a recent study across 5 traditional TV networks, Nielsen found 7% of total day time viewers were between the ages 18-34 while nearly triple that amount, 19%, of ages 18-34 watch TV during the day via a Connected TV device; proving younger generations have adopted OTT. Not only are they watching shows – they’re also watching ads. According to the IAB, 73% of adults 18+ who stream video content are streaming ad supported content. Because viewers are streaming content across devices, it’s more important than ever for marketers to reach consumers at the right time, on the right device.

Reach your strategic audience with TotalTV™

dataxu’s TotalTV™ custom targeting solution helps marketers reach their strategic audiences, including younger demographics, at scale. OneView™, dataxu’s identity management platform, finds target audiences on CTV and allows marketers to target audiences across premium inventory with complete frequency control to maximize unique reach. To learn more about this solution, and it’s corresponding closed-loop attribution reporting, contact us.