A Day in the Life of a XuKeeper: Patri


For this week’s edition of a day in the life of a XuKeeper, meet Patri Freijo. This account specialist in recently relocated from our San Francisco office to our new Singapore office!

Explain your role at DataXu. What do you do?

The team in APAC is still small so I handle Ad Ops and Account Management tasks for all clients out of the Singapore office. These tasks involve campaign set up and optimization, client reporting, performance analysis, helping plan campaign strategy and answering clients’ questions.



How did you land at DataXu (Describe schooling, major, career path)

I studied the last two years of my International Business degree at Northeastern University.  There I met friends who had completed internships at DataXu’s Boston office and loved it! I did my co-op at Adobe in California in their paid search team. They both knew how much I liked San Francisco and that I wanted to stay in the industry, so when the Associate position opened in DataXu’s San Francisco office, they told me about it and I applied right away. I was already excited about the things DataXu was doing but when I went in for the first interview, I knew it was it was the place I wanted to be.  After working in the SF office for more than a year, an opportunity in DataXu’s Singapore office became available and I expressed interest in it. A month later, I was working there!

What’s exciting you the most about DataXu’s future?

The great solutions we will keep coming up with to solve advertisers’ problems and offer an even more robust omnichannel platform. Also, our international expansion; replicating the successes we have had in the US and other countries is not an easy task, but we have some of the best technology and people so I’m really excited to witness our growth in new markets.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession… the value that resonates with you most is….

Collaboration. Working with different departments/teams has been one of the most exciting and enlightening parts of my job and has helped me understand the importance of cross-functional collaboration to achieve our company goals. This is even more obvious now that I am thousands of miles away and 12 hours ahead of our Boston HQ!

Word association time! 

  • Favorite industry buzz word:

Transparency. Very few companies can say that word as loud and clear as DataXu can

  • How do you relax?

Spending time at the beach and drinking a glass of red wine

  • Favorite snack in the DataXu kitchen:

Gummy bears

  • Life advice:

Travel and immerse yourself in different cultures. It broadens your perspective and shapes a better understanding of humanity.