A Day in the Life of a XuKeeper: Nicole


Meet Nicole Chun, a Customer Success Manager based in the Los Angeles office. As a XuKeeper of just over two years, Nicole has been able to experience life at two of the ‘Xu’s locations, is a lover of food and corgis, and is always upbeat!

Nicole Chun | Customer Success Manager, Platform Solutions at DataXu

How do you explain your work to your friends/family?

Most of my friends are in some aspect of the industry, so they typically get it. My family, on the other hand, can barely figure out how to use their smartphones, so it’s a bit more of a struggle (sorry fam, but it’s true!).

I typically start off by saying that I work in Advertising Technology, pending facial reactions, I continue to talk about how DataXu uses machine learning to better target ads to the right user at the right time. I go on to explain how I help train customers to utilize DataXu’s platform to setup and execute their campaigns. If I am met with utter confusion, I tend to give up and say: “You know those online ads that know exactly what you want to buy? Yeah, that’s not a coincidence.”

Nicole on a bike
Biking around Kiawah Island at SKO 2017

How did you land at DataXu?

I’ve had a bit of an odd path to DataXu, let’s call it happenstance that I ended up here. I studied Art Direction, Advertising at Boston University. After graduating and realizing I would never make it as an Art Director, I took a job at Clover, the food trucks in Boston. I slung some mean falafels during my time, but all good things must come to an end. I got a gig at a travel company qualifying leads to purchase group tours. As much fun as it was selling folks on tours, I was never going to go on one, and the wanderlust was unbearable. I wanted to do something a bit more creative and landed a job at a Public Relations firm in New York City, known for their high fashion clientele. I worked in PR for the bulk of my career, developing press releases, press kits, content calendars, begging journalists to write about my clients, organizing and executing events and developing experiential strategies that would be news worthy.

If you’ve ever met me, you could probably guess New York Fashion Week isn’t quite my scene, so onward I went! I knew I loved working with clients, a fast-paced environment (maybe not as fast as PR though), being challenged, and project management; so I got a job in AdTech, which eventually got me recruited at DataXu. Long story short, it’s been an unconventional career path that led me to where I am today.

Platform solutions team at DataXu
Platform Solutions: A team full of weirdos.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession… the value that resonates with you most is….

I think they are all connected, but I would say Customer Obsession. The other core values will fall in line if the end goal is having the customer’s best interest top of mind.

If you weren’t doing this for a living, what might you have ended up doing instead?

I absolutely love cooking (and eating!). Instead of Saturday morning cartoons I watched Julia Child, Jacques Pepin, Lydia Bastianich and the likes. So if I had to guess, I would probably be doing something food-related.

Cooking Adventures: Mochi Brownies

What would you say is your greatest strength that translates to the workplace?

I’d say I’m extremely happy 98% of the time – if you catch me in that 2%, you should probably just turn the other way ;). Being upbeat keeps me positive, looking for new creative ways to solve problems without letting the stress drag me down. Negativity is toxic, and can really ruin the vibe of a team, impacting the quality of work.

What is your life motto?

“When life gives you lemonade, make lemons. Life will be all like ‘WHAAAT?”’” – Phil Dunphy. Profound, I know.

Favorite perk of working at DataXu?

I started my DataXu career in Boston, and was given the opportunity to move across the country to Los Angeles. I’d say that was a pretty sweet perk; buh-bye winter, hello sunshine!

Favorite snack in the DataXu kitchen?

Emergen-Cs, I have the worst immune system.

My going away dinner crew before I left for LA at O Ya (Baller omakase!)

Favorite DataXu memory?

Attending DataXu’s little “Exercise? I thought you meant extra fries” fitness club, which was essentially the lazy-man’s fitness social. It was the most ridiculous scene: a group of individuals that thought gym memberships were a total waste of money, all standing around a conference room table (because standing in the middle of the office would have been any less weird?), doing poorly formed exercises for 5 minutes, max. Passersby would do double-takes of their strange coworkers wearing regular day clothes, doing squats around a conference room table. Based off our records of being committed to working out, that was obviously short-lived, but there were a lot of laughs every time we got together (laughter works out your abs, right?).

If you could have coffee with anyone, living or dead, who would it be?

Anthony Bourdain. Boy, has that dude seen the world and had a life full of experiences. Not to mention, he is one of the best storytellers out there. I’m sure he could humble me quickly and offer me some perspective.

What is a fun fact about you?

It’s more creepy than fun, but I absolutely love corgis, and I’ve “stumbled” across a few corgi meet-ups. Once in Boston and also the largest corgi gathering in the US at Huntington Beach (600+ corgis!). I always pretend I “just so happen” to be there, but I know what’s up. I guess, fun fact: I’m a creep.

Corgis and Nicole
Boston corgi meet-up I “stumbled” upon. Hide ya pups, hide ya dogs.