A Day in the Life of a XuKeeper: Eric


It’s time for another issue of A Day in the Life of a XuKeeper. This week, meet Eric Mischel. Eric is based in our New York City office and celebrated his one year anniversary at DataXu in June. Read on to learn more about this director of product management!

Explain your role at DataXu. What do you do?

I work to ensure that we’re delivering innovative, impactful and valuable products to our customers. Specifically, I’m responsible for three major areas at the moment: 1. Creative Suite — which encompasses the DataXu Ad Server, Dynamic Creative Optimization (DCO), and DX for Guaranteed Media (DX4GM) 2. Supply Chain — which includes inventory integrations, audience marketplace, fraud, and private exchange. 3. Video & TV. The role of PM is a bit like being a mini-CEO or GM of a business. I work on setting strategy, writing business cases, product requirement docs, staying current on industry trends, working closely with Engineering on user stories and prioritization during our agile/scrum process and when needed supporting sales in speaking to customers about our products.



How did you land at DataXu?

Prior to joining DataXu, I worked for 6 ½ years at Google as a Product Manager mostly working on DoubleClick sell-side products. Before Google I worked at Time Inc. in a variety of technology-related roles including Director of Digital Advertising and Reporting Systems. I also worked as Director of Technology for the People Magazine Group (People, Teen People, People en Español, InStyle and Real Simple) where I managed a staff of 23 in supporting all of the technology needs for the editorial, sales, marketing and business offices and developing numerous advertising and editorial workflow systems and servers. Weekly deadlines, Oscar nights, working to produce our 9/11 issue in 48 hrs., the deaths of JFK Jr. and Princess Diana gave me the opportunity to handle working under a great deal of stress. I graduated from Bryant University in Rhode Island and majored in Computer Information Systems (so if you need someone to program in COBOL—I’m your man!). While at Bryant I was the editor of student run newspaper and had the opportunity to switch the paper from traditional typesetting over to a Macintosh-based desktop publishing system using Aldus PageMaker.

What excites you the most about DataXu’s future?

That we’re building a platform that will provide marketers the ability to deliver 1-to -1 messaging throughout the customer journey whether it be on a computer, phone, tablet or TV screen and measure their ROI.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession. The value that resonates with you most is….

Innovation. Working in product I feel like we’re like sharks—unless we continually move forward, we die. This industry moves fast. Companies that are willing to innovate and continue to push forward and deliver value will succeed. Two great examples at DataXu are our Innovation Days and that we don’t have sacred cows—as DataXu grows it’s great seeing that we’re willing to reorganize to address both market needs and improve our efficiency.

Word association time!

  • I say programmatic, you say…. efficiency and better marketing ROI
  • Most exciting aspect of Adtech…change is constant.
  • What is your spirit animal…I guess I would go with a scorpion. I’m a Scorpio based on my birthdate and I think it fits my personality pretty closely. Generally, I’m pretty easy going and it takes a lot to get me angry but if I do get angry it pretty bad. I wasn’t sure what my spirit animal would be so I took an online quiz. The result was wolf.
  • How do you relax? Playing guitar.
  • Fun fact: I’ve seen Elvis Costello perform approximately 70 times.
  • Life advice: ‘Nothing worthwhile is ever easy” and when you’re starting off in your career look for mentors and when you have the opportunity be willing to mentor others.