As the home of creativity, the Cannes Lions Festival of Creativity welcomes a diverse community of communications, marketing, entertainment, design and tech talent from around the world to an eight-day, all-out event that inspires and innovates. Now celebrating its 64th anniversary, Cannes Lions has become a catalyst for innovation and a driver for change. DataXu is thrilled to be attending this immersive festival again (with an even bigger, better yacht) as there are many reasons to celebrate.
Curious as to what we are the most excited for? Let’s look at a few of the top reasons we think Cannes Lions is an event you don’t want to miss:
It’s right there in the name –its mission is to spark the creative fire in all of us. People from a myriad of industries, including marketing, advertising, entertainment, media, technology and healthcare come together to collaborate, celebrate and find inspiration.
As Cannes Lions hosts over 150+ “mind-opening” talks from a wide variety of speakers, festival attendees are bound to walk away with new ideas and perspectives that will spark their next creative endeavor. Cultivating this sense of creativity enables brands and businesses to beef up their competitive edge and help propel them forward in reach, scale and originality.
2. Expanded Global Networking
With easy access to the top creative minds from over 100 countries, Cannes Lions is the ultimate global event for marketers, brands and customers. People from around the world bring new perspectives and solutions to each brainstorming session, discussion and issue. The variety of cultures is part of what makes the festival an overwhelming success as attendees can experience ideas first-hand from entirely new perspectives.
The festival provides the opportunity for integration between leaders, innovators, creative thinkers, designers and more and is a base for collaborative thinking and connections. It is a natural environment for creativity, innovation and collaboration. The odds are high that you’ll leave the festival with new ideas, connections and probably a few leads.
The most current form of innovation lies within the advancement of technology and the opportunities it provides. The need for technology is present in every start-up, mid-sized company and global giant as it enables companies to move forward and acts as a catalyst to success.
Innovation at the Festival of Creativity is incomparable as global peers unite to speak about the different products and uses technology has created, and how it can transform industry environments and standards. As technology has become more measurable, advertisers are forced to be more creative. Technology not only sparks creativity but ignites innovation and change.
4. Learning and Education
When it comes to technology and creativity, Cannes Lions is a crux for ideas, training and education. An emphasis is placed on learning and education for young professionals with the Cannes Lions School, Campus and youth competitions. But it doesn’t stop there – learning and education is seen in every company in attendance, from start-up and global giant.
Companies from varying industries, locations and technologies learn from one another and educate themselves on the latest and greatest technology, strategies and opportunities. We not only learn from one another but also educate ourselves on the current state of the industry.
5. Celebrating Customer Success
The Cannes Lion Festival of Creativity is not only a platform to promote innovation and creativity, but also one that celebrates customer success. The awards portion of the festival aims at recognizing the best creative work of the year with “The Lion” – an award that is recognized globally as the touchstone for creative excellence in communications.
As a few of DataXu’s customers are in the running to be recognized for their branded communications, we especially enjoy the chance to celebrate with them in their much-deserved success. We look forward to this opportunity every year and cannot wait to see what this year’s festival has in store for our customers and partners.
Join DataXu aboard our yacht at this year’s Cannes Lions Festival to discuss the latest in the industry, including data activation methods and advanced TV. Book your meeting now!
See you in France!