5 Tips for Tackling the Insurance Industry’s Biggest Marketing Challenges


 

Originally published on Insurance & Technology, January 25, 2013

By Jon Malenfant, Senior Director, Financial Services Lead

As insurers strive to improve customer prospecting, cross-selling and branding, they increasingly are turning to digital marketing management solutions.

The insurance industry is its seventh year of a soft market and as the economy struggles to recover, insurance company chief marketing officers (CMOs) — and CFOs — are looking for big-impact tools to help weather the storm. Marketers are exploring emerging technologies and platforms that can help. Below are five insurance company challenges and the solutions that a digital marketing management platform can provide.

To see the 5 tips, please view the article in its entirety: 5 Tips for Tackling the Insurance Industry’s Biggest Marketing Challenges.