December 6-8 at The Grand Hyatt New York
“The Longest Running Show on Wall Street” is back, and this years conference aims to provide investors and media with a lens into critical trends in consumer behavior. From 2:30-3:30 on December 7th, DataXu CEO Mike Baker joins other Demand-Side Platform leaders for a Q&A focused on DSPs and the digital media supply chain. What role do demand-side platforms play in the digital media supply chain? How do they “plug-in” to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher?