38th Annual UBS Global Media and Communications Conference


 

December 6-8 at The Grand Hyatt New York

“The Longest Running Show on Wall Street” is back, and this years conference aims to provide investors and media with a lens into critical trends in consumer behavior.  From 2:30-3:30 on December 7th, DataXu CEO Mike Baker joins other Demand-Side Platform leaders for a Q&A focused on DSPs and the digital media supply chain.  What role do demand-side platforms play in the digital media supply chain?  How do they “plug-in” to supply sources such as ad exchanges?  Are they friend or foe of the ad agency, the ad network, and the publisher?