DataXu recorded this new webinar with the ANA to walk marketers through three dramatic shifts in today’s television world, and explain how marketers can set themselves up for success to take full advantage of these emerging trends.
Featuring DataXu’s CRO Ed Montes, key takeaways from this webinar include:
- Why the consumer is the true driver behind recent changes to the TV industry
- A list of challenges that stand in the way of fully realizing programmatic TV’s potential of converting mass reach into hyper-targeted audience outreach
- Suggestions for a 2017 video/television media plan to outperform competitors and deliver maximum ROI
Click here to start watching this free on-demand webinar.