Programmatic Marketing Endorsement & $27M Investment? Check!


Today we are announcing that DataXu has raised $27 million in capital, our largest capital raise to date. The investment was led by Thomvest Ventures with all of our existing institutional investors participating as well. This is a major milestone for the company for several reasons.  First, it’s a ringing endorsement of the burgeoning market we have pioneered for programmatic marketing. Second, it’s a reflection of the record-breaking year we had in 2012, which saw us expand to 11 offices in 8 countries, triple our customers, and triple our team size. And, most importantly, it means that we have the resources to invest aggressively in continuing to provide our customers a best-in-class product and an “innovation agenda” unrivaled in the industry.

funding_imageIt’s becoming clear that programmatic marketing is nothing less than a strategic transformation for large brand marketers. Indeed, we view our software and services as core infrastructure for marketers to successfully build their brands in a digital world. In today’s omnichannel media landscape, the focus has rightly returned to the consumer. Our software helps marketers use data and analytics to better understand and engage their consumers across channels, whenever and wherever they are.

As we grow, we remain focused on the founding purpose of DataXu: to bring the power of data science to the art of marketing. We’ve worked diligently over the last four years to create the industry’s only real-time multivariate decision system in support of our product vision – to make marketing in a digital world easy, efficient and effective. And we’ve stuck to our core values: to work with integrity, transparency, respect, and to continuously learn with our customers as the business of marketing transforms at unprecedented speed.

The future is programmatic and together we are leading the way.

Michael K. Baker,  DataXu CEO and Co-founder