DataXu's latest research-based report reveals the role of technology in the strategy and day-today operations of marketing teams around the world.
The new report, titled "Modernizing the Mix: Transforming Marketing Through Technology and Analytics," was created from a survey of 532 marketers based in the U.S., the UK, Germany, France, Spain and Italy. Its findings make it clear that the widespread adoption of a variety of marketing technologies by global marketers is accompanied by both positives and pitfalls.
#1 GLOBAL MARKETING CHALLENGE
Our research revealed that that 41% of global marketers and 37% of U.S. marketers surveyed believe the single biggest marketing challenge facing their organization is creating the most efficient marketing mix possible across channels to drive results.