Customers love it when products work as designed and are released on time.
Who doesn’t, right? But for Innovation teams in small companies like dataxu, building reliable, impactful products while balancing temptation to chase net-new projects can be a delicate dance. While I certainly aspire to release products on time, a dogmatic insistence on only working on ‘blessed’ projects cannot be the whole story. Countless inventions have come from ‘skunkworks’ projects or even mistakes.