View from the Xu

A blog about marketing in the Programmatic age

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The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015

Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu […] Continue Reading

IWNY: The True Costs of Ad Fraud

At Internet Week New York last month, our CRO Ed Montes participated in the week’s only panel that tackled the […] Continue Reading

The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015

Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu […] Continue Reading

The Hottest Pre-IPO Ad Tech Startups

Great news this week: DataXu has been named one of the hottest pre-IPO ad tech startups of 2015! This is the […] Continue Reading

Sunanda

My First Year as a Data Scientist

Last month, DataXu’s Sunanda Koduvayur returned to Columbia University, where she recieved her data science certificate in 2014, to speak on […] Continue Reading

DataXu Engineering speaks at AWS re:Invent

In November, VP of Engineering Yekesa Kosuru spoke at AWS re:Invent. See the below session description, and check out the […] Continue Reading

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