View from the Xu

A blog about marketing in the Programmatic age


The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015

Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu […] Continue Reading

Meetup: Leveraging Social Data in Healthcare

Boston area folks: Join us next week, Tuesday September 1st, for a meetup at our Boston headquarters. Hosted with the Social […] Continue Reading

A Day in the Life of a XuKeeper: Beth

It’s time for the second edition of “A Day in the Life of a XuKeeper”, where you’ll get a behind the […] Continue Reading

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Third time’s the charm on the Inc. 5000

The summer of 2015 continues to be good to us here at DataXu: we’ve been named to Inc. Magazine’s annual list of […] Continue Reading

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Navigate this Year’s dmexco Like a Pro

Dmexco is one of the highlights of the European digital marketing industry and it is achieving record-breaking growth with 32,000+ […] Continue Reading

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Infographic: The CMO vs CMT

The chief marketing technologist (CMT) is on the rise, but will it make the CMO role redundant? Marketers are relying […] Continue Reading

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