View from the Xu

A blog about marketing in the Programmatic age

Brand Tracking the Hotel Industry

Lodging industry trade publication declared “real-time marketing” to be one of the industries biggest trends for 2015. We’re not […] Continue Reading


Deconstructing Ad Fraud: Insights, Impact and Best Practices for Marketers

Join us next week as we host two webinars with our partner DoubleVerify. Deconstructing Ad Fraud: Insights, Impact and Best Practices […] Continue Reading


Vote for DataXu for Best Programmatic Partner

We are so thrilled to be a finalist for iMedia Connection’s ASPY awards in the ‘Best Programmatic Partner‘ category. According […] Continue Reading

How DataXu Manages Big Data: Getting to 1.5M QPS/Second

Earlier this week, we held a webinar featuring our VP of Engineering, Yekesa Kosuru and our partners Ashish Dubey of Qubole […] Continue Reading

Webinar: Getting to 1.5M Ads/Sec

Join us today, March 30th, for “Getting to 1.5M Ads/Sec,” a new webinar! Featuring DataXu’s VP of engineeringYekesa Kosuru, Amazon […] Continue Reading

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