This week DataXu was named as one of the first 100 companies approved for TAG registry. This important initiative kicks off what is sure to be a new era of transparency in digital advertising.
The Trustworthy Accountability Group (TAG) is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. TAG's first priority will be to create overall inventory quality guidelines (IQGs). In addition, TAG will focus its efforts on combating fraud, piracy and malware. Together, TAG initiatives will help to create a cleaner, safer digital ecosystem for all. As an industry leader when it comes to quality and defense-in-depth, DataXu will play a key role in each of these initiatives.