One week post-dmexco, one term I have heard being used frequently during recent customer meetings is "overwhelming." Many attendees went to dmexco, the world’s biggest digital marketing exhibition and conference, for the first time this year and came back stunned by the four massive exhibition halls and eight content streams that ran simultaneously during the two-day event.
It is not only the sheer number of attendees and the physical size of exhibition stands that are increasing year over year, however. There is also more entertainment and networking built around the show than ever before. From the official dmexco kickoff party, to the Online Marketing Rockstars and OMClub, to all the private dinners and stand parties... dmexco 2016 left quite an impression!