The way viewers watch TV has changed significantly in the last few years. Viewers have moved away from more expensive bundled cable and satellite packages in favor of less expensive “skinny” bundles. Some have even done away with cable and satellite altogether and instead access long-form TV content solely via streaming services such as Hulu, Amazon, and Netflix.
These changes in TV viewing habits have likewise affected TV advertising.
While TV advertising had remained mostly unchanged for nearly 70 years, today’s advances in technology and the shifting of viewer behavior have given marketing professionals like you access to new opportunities to increase the effectiveness of their TV ads. These opportunities stem primarily from that advent of Advanced TV.