View from the Xu

A blog about marketing in the Programmatic age


The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015

Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu […] Continue Reading

New Inventory Sources on the DataXu Platform

Great news today: we’re adding more than two dozen new media sources to the DataXu Platform. We’re especially excited about […] Continue Reading

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DataXu is nominated for Programmatic Company of the Year

Earlier this week we were pleasantly surprised to find out that we have been shortlisted to win Programmatic Company of […] Continue Reading

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Automating the Build/Test/Deploy Process at DataXu with Jenkins, Ansible and AWS

By Matt Ferrante, Senior Software Engineer in Test DataXu hosted a meetup on 7/16, sharing its solution for automating builds, […] Continue Reading

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How Data and Technology are Driving the Rise of the Chief Marketing Technologist

There’s an oft-quoted claim made by Gartner in 2012 that by 2017, chief marketing officers (CMO) will spend more on […] Continue Reading


Open-sourcing our GitHub-pr CLI tool

By Matt Ferrante, Senior Software Engineer in Test We have released our github-pr CLI utility for public use. GitHub is an amazing service […] Continue Reading

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