A core principle of brand marketing is maximizing reach to a target audience while keeping a campaign pace that will stay within your investment goals. However, this can be tricky as too much frequency causes poor customer experiences and too little frequency reduces the overall effectiveness of your ad campaign.
It should be an easy problem to solve, right? Just identify your target frequency and make sure your ad campaign hits those targets.
However, while the solution may seem simple, there can be some significant roadblocks to achieving this vision. Particularly without the assistance of truly advanced software.