DataXu was a proud sponsor of the 2017 4A’s Transformation conference, hosted at the JW Marriott, in Los Angeles, CA from April 2nd-5th.
The 4A’s organization continuously strives to foster innovation through advertising. Their commitment to the next generation of advertising leaders and their unbiased guidance is what makes attending their events unlike any others. Not flooded with buzz words – no oversaturation of vendors – this conference, honoring the organization’s 100th anniversary, was focused on agency leaders talking about something bigger and more important than themselves– how agencies and brands can continue to be innovative in an oversaturated market. In collaboration with DataXu, other sponsors for the event included brands such as Google, Pinterest and Twitter.