View from the Xu

A blog about marketing in the Programmatic age

The Hottest Pre-IPO Ad Tech Startups

Great news this week: DataXu has been named one of the hottest pre-IPO ad tech startups of 2015! This is the […] Continue Reading


My First Year as a Data Scientist

Last month, DataXu’s Sunanda Koduvayur returned to Columbia University, where she recieved her data science certificate in 2014, to speak on […] Continue Reading

DataXu Engineering speaks at AWS re:Invent

In November, VP of Engineering Yekesa Kosuru spoke at AWS re:Invent. See the below session description, and check out the […] Continue Reading

Brand Tracking the Hotel Industry

Lodging industry trade publication declared “real-time marketing” to be one of the industries biggest trends for 2015. We’re not […] Continue Reading


Deconstructing Ad Fraud: Insights, Impact and Best Practices for Marketers

Join us next week as we host two webinars with our partner DoubleVerify. Deconstructing Ad Fraud: Insights, Impact and Best Practices […] Continue Reading

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