Blackwood Seven, the media agency for a major online retailer wanted to invest across CTV, digital video and digital display to drive conversions and needed to prove ROI.

The solution

Using OneView™, Blackwood Seven were able to:

  • Easily ingest CRM data as a seed audience
  • Create multiple lookalike audiences for testing
  • Activate holistically across CTV, video & display, controlling frequency at the individual level
  • Analyze augmented responder profiles for insight on customer attributes

The results

  • Blackwood Seven were able to attribute 15,432 orders with an average value of $136 to the campaign
  • This represented a return on investment of 702%
  • They were able to prove a 300%+ conversion lift from including banners in the messaging sequence