bbc case study

The BBC’s challenge

BBC Advertising wanted a solution to amplify the value of its premium audiences globally and maximize revenue potential whilst still providing a high quality experience to users. To do this, 
it needed a way to provide advertisers with more opportunities to engage international BBC audiences.

The solution

By leveraging dataxu’s® OneView™ Audience Extension offering, the business was able to further monetize its audience to provide additional opportunities to advertisers and agencies.

The benefits

Key benefits to advertisers include:

  • Ability to engage BBC premium audiences across the web in a brand-safe environment
  • Increased touchpoints without the need to develop any further assets; immediate activation became possible
  • Reach target audience in different contexts across a variety of sites and devices