The BBC’s challenge
BBC Advertising wanted a solution to amplify the value of its premium audiences globally and maximize revenue potential whilst still providing a high quality experience to users. To do this, it needed a way to provide advertisers with more opportunities to engage international BBC audiences.
By leveraging dataxu’s® OneView™ Audience Extension offering, the business was able to further monetize its audience to provide additional opportunities to advertisers and agencies.
Key benefits to advertisers include:
- Ability to engage BBC premium audiences across the web in a brand-safe environment
- Increased touchpoints without the need to develop any further assets; immediate activation became possible
- Reach target audience in different contexts across a variety of sites and devices
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