All About Media’s challenge
A full service media agency, All About Media (AAM) opened up a new practice in 2016 called ViewSpotter to focus on measurable results relating to the advertising spend of its clients. But AAM faced difficulty with its digital buys and reporting in the absence of an in-house digital solution. The agency needed:
- Better consumer insights and targeting optimization
- Improved return on investment for AAM’s clients
- Pricing and media transparency for AAM and its clients
Recognizing the inefficiencies of the current process, AAM reached out to dataxu® to explore its industry-leading DSP solution.
AAM implemented dataxu’s industry-leading TouchPoint™ platform to power its trading desk, ViewSpotter, in order to service their top clients.
ViewSpotter now has:
- Complete control over its digital buys and reports
- Increased transparency for its clients
- Better optimization across all media campaigns
- More efficient process and reporting structures