Executive Team

A Passion for Innovation Drives Our Leadership

The DataXu team includes accomplished innovators, inventors and entrepreneurs who have built large, successful companies. They’ve created new categories that have disrupted and enhanced the way business works. They’re dedicated to innovation – and to searching for new approaches where others haven’t looked before.

Though our people have diverse talents, they’re united by one goal: putting data science and programmatic marketing together to work in new ways that transform marketing and propel brands far ahead of the competition.


Mike Baker

Co-Founder, President and CEO

Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering commitment to innovation secured his Ernst & Young entrepreneur of the year award in 2013. An early believer in mobile, Mike was CEO of mobile marketing pioneer Enpocket, acquired by Nokia, as well as Chairman of mobile RTB leader Nexage. He is an angel investor in over 20 companies. Featured in the BBC’s documentary on “big data”, you can say Mike knows a thing or two about business in the digital age.

Ed Montes

Ed Montes

Chief Revenue Officer

Ed leads DataXu’s sales and marketing activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining DataXu, Ed was co-founder and CEO at Digilant. He also held leadership positions at Havas Media – spearheading several expansion efforts and doubling the agency’s digital billings and capabilities during his tenure – as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.


Willard Simmons

Co-Founder, Chief Technology Officer

Dr. Willard (Bill) Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software ­– skills he put to use when he co-founded DataXu.



Rich Forcier

Chief Financial Officer

Rich Forcier has extensive experience in the financial and operational management of high-growth private and public technology companies, and is responsible for leading finance and administration. Prior to DataXu, Rich held senior finance leadership positions and was instrumental in building three enterprise technology companies: Precise Software Solutions (Veritas); Maker Communications (Conexant Systems); and Tenebril, (Halo Technology). Rich also serves as a financial advisor for Hack/Reduce, a Boston-based organization dedicated to creating the talent and the technologies that will shape our future in a big data-driven economy.

Tiffany Mosher

Tiffany Mosher

Vice President, People Strategy

Tiffany leads DataXu’s global Human Resources practice to ensure the availability of world-class talent to drive DataXu’s success. Her responsibilities include executive, leadership, and employee development; talent acquisition; business partnering; and compensation and benefits. A respected and accomplished HR Executive, Tiffany has held multiple senior HR executive level roles and has deep experience in developing corporate human resources strategies that recruit, retain and develop top talent. Tiffany is a thoughtful and accomplished leader, with experience in a variety of industries including high-tech, professional services, consumer goods and publishing, including stints with Akamai Technologies, Cengage Learning, Euro-Pro Operating LLC, and Aramark. Tiffany holds both her BA and MA in Communications from the University of Maine.

Bruce Journey - DataXu - October 2012

Bruce Journey

Co-Founder, Chief Customer Officer

Bruce Journey is taking DataXu global, ensuring that brands and advertisers can reach their audience in any region. Bruce is a proven leader in the media business with extensive experience building some of the world’s leading consumer media brands. Prior to co-founding DataXu, Bruce served as president and CEO of MIT’s Technology Review, Inc. – an independent media company recognized as the world’s most authoritative voice on emerging technologies and their commercial impact. His decade of leadership at Technology Review created a multiple-award-winning brand that remains a leader in chronicling innovation. Prior to Technology Review, he was a member of the sales management team at Time Inc., at both the Time and Fortune brands.


Gerard Keating

Executive Vice President, Products

Gerard Keating ensures that DataXu’s innovations are executed successfully and deliver real value to our clients. He brings a wealth of experience and expertise in building data-driven advertising systems to DataXu. Prior to joining DataXu, Gerard served as CTO and vice president of development at Enpocket, a mobile advertising platform. While at Enpocket, Gerard guided R&D concepts into successful products. After Nokia acquired Enpocket, Gerard was tapped to head product development at Nokia Interactive Advertising. Previously, he was director of engineering at Engage Technologies, where he led the development of the industry’s first consumer behavioral profiling software.


Sandro Catanzaro

Co-Founder, Senior Vice President of Analytics and Innovation

Sandro Catanzaro is the kind of technologist and data science virtuoso whose knowledge of business issues shapes the DataXu platform’s ability to gain marketing insights from customer data. Drawing on his business and science background, he co-invented the real-time optimization algorithm at the core of the DataXu platform. Sandro earned two Master’s degrees from MIT – one from the Sloan School of Management, the other from the Department of Aeronautics and Astronautics. Prior to attending MIT, Sandro launched several successful businesses in his native South America, including one that was acquired by Unilever.


Aaron Kechley

Senior Vice President, Products

Aaron Kechley is the product innovator who brings DataXu’s vision of data-enabled marketing to fruition, creating a platform that gives advanced analytics capabilities to non-quantitative employees. Rooted firmly in technology and business strategy, Aaron’s experience spans numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to DataXu, he held leadership roles at EMC and several venture-backed start-ups, including ChoiceStream and Aaron began his career as an economist at the Federal Reserve Board, where he first developed his passion for understanding the intersections of marketplace efficiency and technology.