Our Custom Analysis Meets Your Specialized Goals
Clients with specialized, sophisticated data analysis needs turn to our Advanced Analytics Group (AAG) for tailored data collection and analysis. AAG also designs and executes data-focused experiments. Our clients have petabytes of data collected by the DataXu platform, and we help them take full advantage of the new opportunities this data creates. AAG also works with corporate analytics and CRM teams to develop custom data and analysis tools that build in-house capabilities.
AAG handles a wide range of engagements, delivering the insights that our clients need to make strategic decisions. Representative engagements include:
- Developed an omnichannel attribution tool in close partnership with a Fortune 50 client. This project highlighted areas of over-investment and under-investment, and allowed the client to allocate optimally across multiple channels.
The omnichannel attribution model developed by AAG automatically allocates media spend, optimized across all channels in real time.
- Measured brand lift through carefully controlled experiments. AAG’s approach provided high statistical confidence with minimal sampling cost.
AAG brand campaign analysis identified regional differences in brand lift.
- Discovered cross shopping customer behavior for a major US retailer with highly recognized apparel brands. AAG performed a custom integration with the client’s shopping cart, showing that customers shop for up-market brands but purchase lower-market ones.
