Blog Archives

Today, we released our tenth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal industry-shaping trends in digital marketing. This report analyzes data from campaigns across multiple vertical markets to examine the effects of online prospecting techniques when used in concert with retargeting to increase conversion volume. The full report can [...]

Today, we released our ninth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s report analyzes campaign data from two key verticals to see whether DSPs can leverage programmatic buying to find more valuable customers. The full report can be found here: DataXu MarketPulse [...]

With little fanfare, Nielsen reported last week that TV households have declined for the first time in decades. The reason? Among others, there is a new segment of young, urban consumers opting out of paid TV altogether in favor of the Internet. In other words, the Internet is starting to change TV like it changed [...]