Blog Archives

At DataXu, it’s no secret that we’re bullish on the prospects of programmatic buying, and see the shifting landscape as an incredible opportunity to not just deliver efficiency by scaling up programmatic media buying, but deliver marketing effectiveness through programmatic marketing.  In other words, it’s about way more than finding more efficient way to acquire media.  [...]

Being out and about over the past few weeks at trade shows and bars with industry friends, a recurring topic of conversation has been around the future of RTB, and this new term being tossed around “Programmatic Premium.” Note to industry – we should have thought this one through.  Acronyms are a de facto requirement [...]

Every day, someone announces a new trend in digital marketing. With video, it seems to happen even faster. Programmatic buying of video has been in the news recently, and we believe this is a real trend – something that is fundamentally changing how video advertising is bought and sold. Brands take note! After returning home [...]

When I co-founded the OpenRTB Consortium late last year, I could not have predicted that it would grow to be as important and influential as it has become.  The success is exemplified by the incredible OpenRTB Town Hall discussion that took place on October 5th in New York City. Gathering more than 150 senior executives [...]

I recently evaluated several serialization frameworks including Thrift, Protocol Buffers, and Avro for a solution to address our needs as a demand side platform, but also for a protocol framework to use for the OpenRTB marketplace as well. The working draft of OpenRTB 2.0 uses simple JSON encoding, which has many advantages including simplicity and [...]

So I was on my way back from speaking on the RTB video panel at OMMA Global, and got stuck with an overnight in NYC because American Airlines stopped flying direct.  I mean, what’s up with American killing their non-stop, SF-Boston route?  No longer flying direct to Boston because they got beat down by a [...]

Today, the OpenRTB Consortium announced the launch of OpenRTB Mobile – a functional committee of the successful OpenRTB consortium – dedicated to increasing the adoption

Six hundred years ago, common philosophy (and the King) favored a geocentric view of the universe with Earth stationed at the center. This view of the world remained relatively unchanged until the 16th century when a young man, Nicolaus Copernicus, introduced the notion of a heliocentric universe where the Sun ruled the planets, not the [...]

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 (or as I catch myself calling it now – the old days).  In those ancient times, it was all about DS what? Real time who? [...]

Today, we are excited to announce the General Availability of DX Mobile. Since we introduced the DX2 platform last September, we have experienced accelerated adoption that has exceeded all expectations. DX Mobile is an extension of our strategy to become the “brain” of digital media across all channels and all devices. Our vision is to [...]