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DataXu, provider of the industry’s leading digital marketing management (DMM) platform, today announced that it has run an array of customer campaigns on Facebook® Exchange. As one of the earliest Preferred Marketing Developers (PMD) to receive access to Facebook Exchange, DataXu is now able to build customer campaigns on Facebook Exchange, offering advertising customers the [...]

Today, we released our tenth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal industry-shaping trends in digital marketing. This report analyzes data from campaigns across multiple vertical markets to examine the effects of online prospecting techniques when used in concert with retargeting to increase conversion volume. The full report can [...]