Blog Archives

By Camille Roberts, Senior Marketing Director One of the fundamental challenges facing independent agencies is managing scale economies. On one hand, small to medium creative departments flourish under founders with strong creative backgrounds, resulting in stunning executions. On the other hand, small is definitely a hindrance when it comes to buying media; large agency holding [...]

DataXu, provider of the industry’s leading digital marketing management (DMM) platform, today announced that it has run an array of customer campaigns on Facebook® Exchange. As one of the earliest Preferred Marketing Developers (PMD) to receive access to Facebook Exchange, DataXu is now able to build customer campaigns on Facebook Exchange, offering advertising customers the [...]

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Today we’re excited to announce that we’ve opened a London office, and expanded our operations into Europe, including the United Kingdom, Spain, France, Germany and Italy. Martin Brown, formerly agency group head at Yahoo! UK with extensive experience in multi-platform digital media sales, will lead DataXu’s UK office as commercial director. We’ve decided to expand [...]

Google’s recent announcement that it will acquire Admeld no doubt has executive teams and boards in a flurry of analysis to determine what it might mean for their business. Whether you are counting the money you’ll make on your ad tech shares, or running to the hills for cover, it’s clear that this move will [...]

I recently evaluated several serialization frameworks including Thrift, Protocol Buffers, and Avro for a solution to address our needs as a demand side platform, but also for a protocol framework to use for the OpenRTB marketplace as well. The working draft of OpenRTB 2.0 uses simple JSON encoding, which has many advantages including simplicity and [...]

It’s been an exciting week for OpenRTB!  Since we launched in December 2010, there has been a huge amount of interest in the project, from companies across the advertising ecosystem. On Tuesday, we proudly announced that the six founding company list has grown to over 70 supporters!

Today, we released our eighth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s report revisits our May 2010 study to see how market maturation is affecting media prices in 2011.

So I was on my way back from speaking on the RTB video panel at OMMA Global, and got stuck with an overnight in NYC because American Airlines stopped flying direct.  I mean, what’s up with American killing their non-stop, SF-Boston route?  No longer flying direct to Boston because they got beat down by a [...]

Programmatic buying of digital media across exchanges is going through an accelerated growth phase. Recognizing the enormous benefits for the entire industry, companies on the buy and sell sides have dropped their competitive biases to create the OpenRTB Consortium. The group’s mission is to improve ad technology adoption and integration through the creation of open, [...]