Blog Archives

By Mukund Ramachandran, General Manager, Video & Brand It’s Superbowl time! And if you are like me, a football neutral, you look forward as much to the ads as it is to the game itself. And if you are in the marketing profession, there would be good reasons why. Consider these facts: CBS has already sold out their [...]

Originally published on The CMO Site – January 4, 2013 Programmatic media buying. Big-data analytics. Hardly a day goes by without a mention or article of these two trends. Why all the fuss? Significant advancements in real-time buying technologies and big-data management are coalescing into a single, well-integrated technology stack. It’s fair to say, in fact, that we’re [...]

Originally published on AdExchanger – November 21, 2012  Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: the industry doesn’t do brand advertising well, and until we do, those dollars – orders of magnitude larger in terms of spend – will simply not flow [...]

At the IAB Advertising Technology Marketplace forum on June 21, DataXu’s GM of Mobile, Lara Mehanna gave the audience an inside look on programmatic buying in mobile advertising, and showcased real-world examples of how efficiency and effectiveness can be increased using the DX3 platform.  

Every day, someone announces a new trend in digital marketing. With video, it seems to happen even faster. Programmatic buying of video has been in the news recently, and we believe this is a real trend – something that is fundamentally changing how video advertising is bought and sold. Brands take note! After returning home [...]

Today, we released our ninth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s report analyzes campaign data from two key verticals to see whether DSPs can leverage programmatic buying to find more valuable customers. The full report can be found here: DataXu MarketPulse [...]