Blog Archives

By Camille Roberts, Senior Marketing Director One of the fundamental challenges facing independent agencies is managing scale economies. On one hand, small to medium creative departments flourish under founders with strong creative backgrounds, resulting in stunning executions. On the other hand, small is definitely a hindrance when it comes to buying media; large agency holding [...]

Tarya Wadhwa has a great article up on the Huffington Post, How Big Data Could Determine the Winner of Today’s Election, that looks at the use of Big Data by the presidential campaigns to create targeted messages to specific audiences–right down to the individual level. With an estimated $78 million spent on online advertising by the two presidential candidates (which is a 251% increase [...]

Our good friends at DataXu invited us to guest blog this week. Have you noticed there seems to be a lot of data flying around nowadays? It seems like we’re drowning in data. The challenge, of course, is being able to make sense of the gigabytes we gather, to transform it into something valuable, over [...]

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in SNL’s hilarious interpretation of Blue Oyster Cult’s recording of “Don’t Fear the Reaper.”  Yes, it’s fictitious – but Bruce’s sage advice led to music-making (and comedic) genius!  So I implore you, modern retailer, to [...]

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 (or as I catch myself calling it now – the old days).  In those ancient times, it was all about DS what? Real time who? [...]

Earlier this week, AlwaysOn announced DataXu as a 2011 OnMedia 100 Top Private Company.   The list of winners consists of leading digital media companies operating in the advertising, marketing and content publishing sectors. In a statement made by AlwaysOn founder and editor, Tony Perkins, “The make-up of the OnMedia 100 presents a poetic picture [...]

Today, we released our seventh MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s report examines the industry skepticism surrounding owners of ad exchanges and whether they can operate as neutral brokers given their ownership of most of the media offered for sale on [...]

An “IAB Interactive Insights” webinar, 12/15/10, 12:00pm-1:00pm In this webinar, industry experts Mike Baker, CEO DataXu, Steve Weeks, Sr. Manager WW Advertising Adobe, Michael Jenkins, Sr. Communication Strategist Goodby, Silverstein & Partners and Ben Trenda, VP of REVV Marketplace Development Rubicon share their views on the here and now of digital innovation. You’ll learn about: [...]

Today, we released our sixth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s report examines Brand Genomes and the performance impact of custom campaign models versus one-size-fits-all content and audience channels. The full pdf is available here: DataXu MarketPulse_Brand Genomes_November 2010. DataXu MarketPulse: [...]

By now everyone has seen Terence Kawaja’s ad technology ecosystem slide. The irony of this visual is the technologies represented in the slide are supposed to make digital ad buyers lives easier and more efficient, yet understanding all these technologies and managing vendor relations can be a full time job. So how do online advertisers evaluate [...]