Blog Archives

Hot on the heels of yesterday’s post on one of DataXu’s favorite traditions, Innovation Day, The Boston Globe published an article on how companies are encouraging team building and time to innovate beyond the usual scope of work–and our Innovation Day was highlighted as an example! We hosted reporter Aaron Lester during our November Innovation Day, [...]

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind. Join us for DataXu’s [...]

With the rise of cloud-based marketing applications, senior marketing executives are increasingly becoming involved in complex enterprise software purchases. There are many factors that affect the decision – users, costs, your needs in the short- and long-term – and these realities guide you through the discovery and vetting process as you work toward the solution [...]

DataXu is pleased to welcome Mark Jung, former CEO of Vudu, as a new addition to our Board of Directors, as well as venture capitalist John Hadl and HP vice president of digital strategy Chris Curtin, two new additions to our Advisory Board.

Today, the OpenRTB Consortium announced the launch of OpenRTB Mobile – a functional committee of the successful OpenRTB consortium – dedicated to increasing the adoption

Six hundred years ago, common philosophy (and the King) favored a geocentric view of the universe with Earth stationed at the center. This view of the world remained relatively unchanged until the 16th century when a young man, Nicolaus Copernicus, introduced the notion of a heliocentric universe where the Sun ruled the planets, not the [...]

Today, we are excited to announce the General Availability of DX Mobile. Since we introduced the DX2 platform last September, we have experienced accelerated adoption that has exceeded all expectations. DX Mobile is an extension of our strategy to become the “brain” of digital media across all channels and all devices. Our vision is to [...]

It could be argued that capital formation in the United States – the engine of the country’s rise to global economic leadership – began under a buttonwood tree outside 68 Wall Street in New York City on May 17, 1792. On that day, 24 competing stock brokers signed the Buttonwood Agreement creating the New York [...]

December 6-8 at The Grand Hyatt New York “The Longest Running Show on Wall Street” is back, and this years conference aims to provide investors and media with a lens into critical trends in consumer behavior.  From 2:30-3:30 on December 7th, DataXu CEO Mike Baker joins other Demand-Side Platform leaders for a Q&A focused on [...]

The W Hotel, Union Square | December 9th, 2010 This is the digital media moguls caucus on the business of buying, planning, and advertising across digital platforms. There is an expansive media market that agencies have to master from Online, Social, Video, Mobile, Search, Apps, Ad Networks, Email, Targeting, Measurement, Emerging Platforms, and more. Media [...]