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DX4GM and Last Call for Webinar Registrations

Exciting news today: we’ve announced the global availability of DataXu for Guaranteed Media! Now, marketers get the benefit of real-time decisioning on direct-bought media to  deliver the most relevant message to every target consumer across digital devices and channels – bringing customer engagement to a new level. Considering global advertisers spend around 80% of their digital [...] Continue Reading

#CustomerJourney Webinar: “How Top Brands are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing”

The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world? Join guest speaker Forrester Research Inc. Principal Analyst Joanna O’Connell and DataXu CMO Scott Brazina [...] Continue Reading

Webinar: Ford Case Study to be Unveiled as Industry’s First Successful Programmatic Premium Implementation on June 7

For both marketers and premium publishers, Programmatic Premium is an exciting new development in digital marketing. Join DataXu and Team Detroit’s SVP of Interactive Media John Gray, with guest speaker Forrester Research Senior Analyst Michael Greene, for the “Trend Watch: Programmatic Premium Drives Higher Returns From Premium Media Investments” webinar on Thursday, June 7 at [...] Continue Reading

Programmatic Buying in Video: A trend that’s here to stay

Every day, someone announces a new trend in digital marketing. With video, it seems to happen even faster. Programmatic buying of video has been in the news recently, and we believe this is a real trend – something that is fundamentally changing how video advertising is bought and sold. Brands take note! After returning home [...] Continue Reading