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Webinar: Ford Case Study to be Unveiled as Industry’s First Successful Programmatic Premium Implementation on June 7

For both marketers and premium publishers, Programmatic Premium is an exciting new development in digital marketing. Join DataXu and Team Detroit’s SVP of Interactive Media John Gray, with guest speaker Forrester Research Senior Analyst Michael Greene, for the “Trend Watch: Programmatic Premium Drives Higher Returns From Premium Media Investments” webinar on Thursday, June 7 at [...]

Programmatic Buying in Video: A trend that’s here to stay

Every day, someone announces a new trend in digital marketing. With video, it seems to happen even faster. Programmatic buying of video has been in the news recently, and we believe this is a real trend – something that is fundamentally changing how video advertising is bought and sold. Brands take note! After returning home [...]