Blog Archives

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind. Join us for DataXu’s [...]

Originally published on ClickZ – August 6, 2012  The marketer’s rise into the C-suite has been an uphill climb. Over the past decade or two, the role of “Chief Marketing Officer” in senior management has been hindered by persistent questions about the value of marketing and how to better manage the investments. It’s no surprise then [...]

DataXu is pleased to be a sponsor of the Digital Marketing 2.0 Community. Living in an era of ubiquitous digital devices is changing consumer behavior and, in turn, driving a paradigm shift in marketing. CMOs unanimously cite that they are underprepared to handle the data deluge generated by consumer interaction with digital media, and are [...]

[vimeo]http://vimeo.com/31681418[/vimeo] It’s been a tremendous year for DataXu. Our business has tripled, we’ve launched in Europe and we’ve introduced a number of innovative new products – including DX Brand, DX Mobile, DX Video, and DX Social – all developed to make digital marketing easier and more effective. From our inception just two years ago, our [...]

Today we’re excited to announce that we’ve opened a London office, and expanded our operations into Europe, including the United Kingdom, Spain, France, Germany and Italy. Martin Brown, formerly agency group head at Yahoo! UK with extensive experience in multi-platform digital media sales, will lead DataXu’s UK office as commercial director. We’ve decided to expand [...]

Today Advertising Age announced the “2011 Best Places to Work in Marketing and Media” awards, and DataXu  ranked among the top 5 on the list! We are humbled to be acknowledged for the effort we put into making our company a truly great place to work. Our focus on collaboration, innovation, and creativity makes DataXu not [...]

Today, we are excited to announce the General Availability of DX Mobile. Since we introduced the DX2 platform last September, we have experienced accelerated adoption that has exceeded all expectations. DX Mobile is an extension of our strategy to become the “brain” of digital media across all channels and all devices. Our vision is to [...]

Earlier this week, AlwaysOn announced DataXu as a 2011 OnMedia 100 Top Private Company.   The list of winners consists of leading digital media companies operating in the advertising, marketing and content publishing sectors. In a statement made by AlwaysOn founder and editor, Tony Perkins, “The make-up of the OnMedia 100 presents a poetic picture [...]

An “IAB Interactive Insights” webinar, 12/15/10, 12:00pm-1:00pm In this webinar, industry experts Mike Baker, CEO DataXu, Steve Weeks, Sr. Manager WW Advertising Adobe, Michael Jenkins, Sr. Communication Strategist Goodby, Silverstein & Partners and Ben Trenda, VP of REVV Marketplace Development Rubicon share their views on the here and now of digital innovation. You’ll learn about: [...]

The SLS Hotel, Los Angeles | December 13, 2010 The leading agency, brands, content and technology companies will come together to examine and explore the innovations and the future of audience targeting, networks, exchanges, data management and aggregation for media and marketing to consumers. During this high-level event, you’ll discover how brands find their customers [...]