Blog Archives

I recently attended the iMedia UK Summit at the Grand Hotel in Eastbourne. DataXu sponsored the event, and my colleague Chris Le May and I also moderated a roundtable. The event was well attended and I found the content interesting and the audience deeply engaged. The combination of fewer break out pitch sessions than past [...]

Originally posted on The MITX What’s Next Blog, April 26, 2013 By Beth Logan, Director of Optimization I started working in “Big Data” before it had a name.  My roots are in speech recognition where at the time – and likely still – it was hard to publish at a respectable conference unless you could [...]

By Camille Roberts, Senior Marketing Director One of the fundamental challenges facing independent agencies is managing scale economies. On one hand, small to medium creative departments flourish under founders with strong creative backgrounds, resulting in stunning executions. On the other hand, small is definitely a hindrance when it comes to buying media; large agency holding [...]

By Jessica Carneiro, Senior Director of Analytics & Insights Each day, there is new research and articles written about the changing behavior of consumers. Here are just a few recent examples: “How Digital Behavior Differs Among Millennials, Gen Xers and Boomers” from eMarketer “The Female Consumer Is Changing Her Online Behavior” from Huffington Post Tech blog [...]

At DataXu, it’s no secret that we’re bullish on the prospects of programmatic buying, and see the shifting landscape as an incredible opportunity to not just deliver efficiency by scaling up programmatic media buying, but deliver marketing effectiveness through programmatic marketing.  In other words, it’s about way more than finding more efficient way to acquire media.  [...]

By R. Bruce Journey, Director, International & Co-founder It’s a great time to be a CMO. For the past 16 years, I have been an observer of, and a participant in transformative trends in marketing.  New, automated software tools are driving efficiencies not seen in the last 50 years. In 2013, they will finally reach scalable [...]

Originally published on AdExchanger – November 21, 2012  Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: the industry doesn’t do brand advertising well, and until we do, those dollars – orders of magnitude larger in terms of spend – will simply not flow [...]

Tarya Wadhwa has a great article up on the Huffington Post, How Big Data Could Determine the Winner of Today’s Election, that looks at the use of Big Data by the presidential campaigns to create targeted messages to specific audiences–right down to the individual level. With an estimated $78 million spent on online advertising by the two presidential candidates (which is a 251% increase [...]

Originally published on ClickZ – July 9, 2012  Now more than ever organizations need to know exactly how marketing is contributing to the bottom line. This trend toward accountability and efficiency has led to an almost relentless crusade to cut costs in marketing, and the latest target is creative content production – sometimes referred to as [...]

Originally published on ClickZ – August 6, 2012  The marketer’s rise into the C-suite has been an uphill climb. Over the past decade or two, the role of “Chief Marketing Officer” in senior management has been hindered by persistent questions about the value of marketing and how to better manage the investments. It’s no surprise then [...]