Blog Archives

Originally published on ClickZ – July 9, 2012  Now more than ever organizations need to know exactly how marketing is contributing to the bottom line. This trend toward accountability and efficiency has led to an almost relentless crusade to cut costs in marketing, and the latest target is creative content production – sometimes referred to as [...]

With the rise of cloud-based marketing applications, senior marketing executives are increasingly becoming involved in complex enterprise software purchases. There are many factors that affect the decision – users, costs, your needs in the short- and long-term – and these realities guide you through the discovery and vetting process as you work toward the solution [...]

In the recently published ninth annual World Retail Banking Report, industry authorities Capgemini and Efma found that 49% of consumers don’t have a long-term commitment to their bank, while 9% are likely to switch banks in the next six months. Financial services marketers have long been seen as leaders in CRM. As consumers spend increasingly [...]