Blog Archives

By Maria Martinez-Diaz, Sr. Manager, Business Development Targeting Gone Wrong 15 years as an internet user, 4 years as media planner and 2 years as DSP employee have exposed me to some really awful ad targeting. Everything from California prop 8 messages when I am clearly in New York, to an epic number of car ads [...]

By Tom Flanagan, Director, Strategic Services Earlier this week, I posted my initial feedback from the Path to Purchase Institute’s Shopper Marketing Summit. Now, it’s on to the good stuff: what did we learn?  The biggest theme that stood out to me was around the technological empowerment, and resulting entitlement, of the modern shopper. John Ross, EVP [...]

Originally posted on AdExchanger, May 15, 2013 By Adrian Tompsett, VP of Business Development (@atompsett) It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing viewability partners BrightRoll adopts comScore’s viewability offering TripAdvisor says it will only charge for viewed impressions European media declares viewability [...]

Last week, Chef Ming Tsai visited our Boston headquarters as part of our on-going  Author Series. We couldn’t wait to welcome Chef Ming to the Xu, as many of us have been frequent visitors to his new restaurant here in the Fort Point Channel, Blue Dragon. Ming came by to sign copies of his new book, [...]

I recently attended the iMedia UK Summit at the Grand Hotel in Eastbourne. DataXu sponsored the event, and my colleague Chris Le May and I also moderated a roundtable. The event was well attended and I found the content interesting and the audience deeply engaged. The combination of fewer break out pitch sessions than past [...]

Originally posted on The MITX What’s Next Blog, April 26, 2013 By Beth Logan, Director of Optimization I started working in “Big Data” before it had a name.  My roots are in speech recognition where at the time – and likely still – it was hard to publish at a respectable conference unless you could [...]

Last month, Tal Baron was interviewed by Miranda Miller, TopRank Marketing, following their “‘Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI” session at SES New York! Tal discussed the opportunities for brands advertising on Facebook and some of the strategies that work. Check out the video below!

By Maria Martinez-Diaz, Business Development Manager Welcome to our new blog series, Targeting Gone Wrong. 15 years as an internet user, 4 years as media planner and 2 years at DataXu have exposed me to some really awful ad targeting–everything from California prop 8 messages when I am clearly in New York, to an epic number [...]

By Camille Roberts, Senior Marketing Director One of the fundamental challenges facing independent agencies is managing scale economies. On one hand, small to medium creative departments flourish under founders with strong creative backgrounds, resulting in stunning executions. On the other hand, small is definitely a hindrance when it comes to buying media; large agency holding [...]

By Tal Baron, Account Specialist, and Adam Markey, Senior Product Manager  It’s no secret that mobile usage is on the rise. Advertising dollars are following to the point that mobile ad revenue forecasts were revised up earlier this month. Facebook is well aware of this trend, and offers News Feed ads through its popular mobile [...]