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Originally published on ClickZ – July 9, 2012  Now more than ever organizations need to know exactly how marketing is contributing to the bottom line. This trend toward accountability and efficiency has led to an almost relentless crusade to cut costs in marketing, and the latest target is creative content production – sometimes referred to as [...]

Are you fully tapping the value of data-driven digital marketing to drive sales? New research indicates that most enterprise organizations are not. According to the DataXu-commissioned 2012 Digital Marketing 2.0 Study announced today, enterprise organizations have embraced digital marketing, and consider it to be a valuable channel to provide customer insights and drive sales. In [...]

DataXu is pleased to be a sponsor of the Digital Marketing 2.0 Community. Living in an era of ubiquitous digital devices is changing consumer behavior and, in turn, driving a paradigm shift in marketing. CMOs unanimously cite that they are underprepared to handle the data deluge generated by consumer interaction with digital media, and are [...]