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With the rise of cloud-based marketing applications, senior marketing executives are increasingly becoming involved in complex enterprise software purchases. There are many factors that affect the decision – users, costs, your needs in the short- and long-term – and these realities guide you through the discovery and vetting process as you work toward the solution [...]

In the recently published ninth annual World Retail Banking Report, industry authorities Capgemini and Efma found that 49% of consumers don’t have a long-term commitment to their bank, while 9% are likely to switch banks in the next six months. Financial services marketers have long been seen as leaders in CRM. As consumers spend increasingly [...]