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Originally published on ClickZ – July 9, 2012  Now more than ever organizations need to know exactly how marketing is contributing to the bottom line. This trend toward accountability and efficiency has led to an almost relentless crusade to cut costs in marketing, and the latest target is creative content production – sometimes referred to as [...]

Originally published on ClickZ – August 6, 2012  The marketer’s rise into the C-suite has been an uphill climb. Over the past decade or two, the role of “Chief Marketing Officer” in senior management has been hindered by persistent questions about the value of marketing and how to better manage the investments. It’s no surprise then [...]