Blog Archives

By Camille Roberts, Senior Marketing Director One of the fundamental challenges facing independent agencies is managing scale economies. On one hand, small to medium creative departments flourish under founders with strong creative backgrounds, resulting in stunning executions. On the other hand, small is definitely a hindrance when it comes to buying media; large agency holding [...]

Originally published on AdExchanger – November 21, 2012  Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: the industry doesn’t do brand advertising well, and until we do, those dollars – orders of magnitude larger in terms of spend – will simply not flow [...]

There’s a storm brewing. Have you noticed? Have you felt it? A power shift has upended the balance between art and science in marketing and changed our industry forever. Data-driven marketing has undeniably skewed marketing analysis and strategy toward science. Those who don’t lean into this power shift will fall behind. Join us for DataXu’s [...]

Today, we released our tenth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal industry-shaping trends in digital marketing. This report analyzes data from campaigns across multiple vertical markets to examine the effects of online prospecting techniques when used in concert with retargeting to increase conversion volume. The full report can [...]

With little fanfare, Nielsen reported last week that TV households have declined for the first time in decades. The reason? Among others, there is a new segment of young, urban consumers opting out of paid TV altogether in favor of the Internet. In other words, the Internet is starting to change TV like it changed [...]

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in SNL’s hilarious interpretation of Blue Oyster Cult’s recording of “Don’t Fear the Reaper.”  Yes, it’s fictitious – but Bruce’s sage advice led to music-making (and comedic) genius!  So I implore you, modern retailer, to [...]

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 (or as I catch myself calling it now – the old days).  In those ancient times, it was all about DS what? Real time who? [...]

Earlier this week, AlwaysOn announced DataXu as a 2011 OnMedia 100 Top Private Company.   The list of winners consists of leading digital media companies operating in the advertising, marketing and content publishing sectors. In a statement made by AlwaysOn founder and editor, Tony Perkins, “The make-up of the OnMedia 100 presents a poetic picture [...]

The W Hotel, Union Square | December 9th, 2010 This is the digital media moguls caucus on the business of buying, planning, and advertising across digital platforms. There is an expansive media market that agencies have to master from Online, Social, Video, Mobile, Search, Apps, Ad Networks, Email, Targeting, Measurement, Emerging Platforms, and more. Media [...]

It is remarkable to think back on the last 12 months and reflect upon the growth of real time bidding (RTB) and the rise of demand side platforms (DSP).   When I joined DataXu one year ago, no one knew what a DSP was or why they needed one.  Today everyone is a DSP, has a [...]