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Originally posted on AdExchanger, May 15, 2013 By Adrian Tompsett, VP of Business Development (@atompsett) It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing viewability partners BrightRoll adopts comScore’s viewability offering TripAdvisor says it will only charge for viewed impressions European media declares viewability [...]

Originally posted on Digiday, April 4, 2013 By Adrian Tompsett (@atompsett), VP of Business Development Marketers spend money to drive a purchase. Obvious point, but one that’s often missed in the pointless debates about “premium” inventory. Premium, like beauty, is in the eye of the beholder and cannot be generically defined. It should be defined [...]

At DataXu, it’s no secret that we’re bullish on the prospects of programmatic buying, and see the shifting landscape as an incredible opportunity to not just deliver efficiency by scaling up programmatic media buying, but deliver marketing effectiveness through programmatic marketing.  In other words, it’s about way more than finding more efficient way to acquire media.  [...]

Originally published on adexchanger – January 21, 2013 Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad is actually seen by a user, and not merely the number of times it’s served by a site’s ad server. It’s safe to say that all people [...]

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