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Programmatic Buying in Video: A trend that’s here to stay

Every day, someone announces a new trend in digital marketing. With video, it seems to happen even faster. Programmatic buying of video has been in the news recently, and we believe this is a real trend – something that is fundamentally changing how video advertising is bought and sold. Brands take note! After returning home [...] Continue Reading

OpenRTB Update: The 2.0 Train Rolls On!

It’s been an exciting week for OpenRTB!  Since we launched in December 2010, there has been a huge amount of interest in the project, from companies across the advertising ecosystem. On Tuesday, we proudly announced that the six founding company list has grown to over 70 supporters!